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Ignify eCommerce Version 7.2 and 7.3

  • 1. INTRODUCTION

    With Release 7.3, Ignify eCommerce revisits how it manages customers and their records, and includes features that enhance the user experience not only for the end customer, but also the merchant and the CSRs. Customers and their Contacts’ relationship has been redefined, and paves the way to represent Corporate Customers and End Consumers on the same platform. While a customer account (which can either be an organization or an individual) can have multiple contacts (which is always an individual), the framework also adds support for merchants with affiliate type requirements where a contact can conduct business on behalf of many customer accounts.

    Additionally, the email and username entities have been separated, allowing Contacts (individual customer) to use either of the two as their login credentials on the web store. Considering the popularity of social media platforms and the shoppers’ presence on these, web store registration and login is now enabled using social media logins for Facebook, Twitter and Google+.

    Continuing our focus on branding the web store and cross selling, this release provides the merchants the ability to create a multi-brand web presence using a single login but a brand specific theme catalog and checkout with an integrated shopping cart. This would translate into higher retention and penetration by shoppers on the web stores, increasing sales and benefiting SEO efforts. Further assisting SEO efforts, this release allows shoppers to upload their product images on the web store. These images would act as customer reviews, provide regular fresh content, and increase the aesthetic appeal and user engagement with the web store.

    Release 7.3 also gives due consideration to the merchants’ user experience and introduces separation of catalog and inventory modules in the Manager Panel, making navigation and customer service more efficient. The merchant has been provided greater control over the display of his catalog, which can now be customized for specific customers or devices. CSRs can create multiple catalogs with varying themes and product templates, and assign them to a particular device such as a laptop, mobile phone, or tablet, thereby introducing device detection and responsiveness to the web store.

    Merchants signing up online can also experience a free trial of the web store along with the Manager Panel. The free trial web store allows merchants to select a sample theme as per their business requirements and have their web store up with sample data auto-populated.

    Ignify eCommerce with Microsoft Dynamics CRM now provides a full blown eCommerce solution and offers real time two-way synchronization of contacts, customer profiles, sales orders and sales quotes. The platform also adds ability to synchronize Microsoft Dynamics CRM invoices, catalog, price lists and order status between Ignify eCommerce and Microsoft Dynamics CRM, thus enabling a full eCommerce platform that can be powered by Microsoft Dynamics CRM.

  • 2. RELEASE SUMMARY

    A summary of all released features is provided below to give you a one-page overview of the current release.

    Module

    Features

    Platform Improvements

    - Support for ASP.NET MVC4 framework on the web store and Manager Panel applications. - jQuery version upgraded to 1.8.3. - Customer account and contacts separated. Changed how an individual customer is represented in the Manager Panel. Each end consumer is recorded as one Customer and one Contact

    Web Store

    - Free web store trial available for merchants. Get your web store running in 5 minutes with a simple web based registration process. - Multi-brand (across different URLs and stores) browsing capability for web store shoppers with integrated shopping cart facility. - Ability to attach files to an item while ordering them. - Ability for shoppers to upload their own product images to the web store. - New product listing HTML template introduced in Gadgets Online theme offering a grid and list view of products. - Manual coupon widget extended to shopping cart, allowing coupons to be applied manually in the shopping cart as well as during checkout. - Enhanced Gift Card functionality. - Ability to buy multiple gift card quantities with one order providing unique gift card code per quantity. - Comprehensive view of gift certificate/card history in the Manager Panel. - Ability to expire gift certificates manually from the Manager Panel. - Warm up web store process extended to improve the performance of web farm hosting web stores.

    Sales Module

    - Web based batch process for updating product statistics via Manager Panel.

    Customer Module

    - Separated customer account and contacts, a relationship is established between the two. - Every customer account would have a primary contact associated with him. There can be other contacts as well with simplified sharing options for credit cards, addresses and sales order/quotes across contacts. - Username or email can now be used for customer login to storefront. This allows multiple customers with same email addresses to register as long as they have different user names.

    Catalog Module

    - Responsive web design via catalog, theme, template and device mapping. - Merchants provided with ability to create catalogs and assign a catalog multiple themes. - Device detection capability makes web store templates responsive to multiple devices such as tablets, laptops and smartphones. - Separate catalog and inventory modules created for easier navigation. - ‘Create Product’ screen UI enhanced with additional menu tabs for a comprehensive product view along with export and import features.

    Marketing Module

    - Added a web page highlighting social media capabilities of the Manager Panel and Web store. - Support for Universal Analytics for web stores.

    ERP Integrations

    - Performance improvements in inventory quantity integrations for Microsoft Dynamics GP. - Support for Microsoft Dynamics SL.

    CRM Integrations

    - Contact integrations from Microsoft Dynamics CRM 2013/2011 to the Manager Panel and vice versa. Any Microsoft Dynamics CRM contact can be enabled for a web store login. - Price List integration from Microsoft Dynamics CRM 2013/2011 to the Manager Panel. - Order Status integration from Microsoft Dynamics CRM 2013/2011 to the Manager Panel. - Ability to synchronize existing contacts/accounts, catalog and price lists from Microsoft Dynamics CRM 2013/2011 to Manager Panel via export all/export selected options.
  • 3. PLATFORM IMPROVEMENTS

    Release 7.3 comes with certain platform changes. Framework upgrades have been made to Microsoft ASP.NET MVC and jQuery. Individuals are now represented as Contacts in the system, which allows separation of a Customer Account from Contacts.

    • 3.1 Framework Upgrades
      • 3.1.1 Microsoft ASP.NET MVC4 Framework

        The current release has added support for ASP.NET MVC4 framework on the web store and Manager Panel applications.  The adoption of ASP.NET MVC3 earlier as a pattern to develop the web store user interface had already separated the user interface from business logic and eliminated the dependency between the developer and designer during web store customization and skinning exercise. Making the platform compatible with ASP.NET MVC4 opens the door for adaptive rendering of HTML templates in both desktop browsers and mobile browsers. More details about ASP.NET MVC4 are available at http://msdn.microsoft.com/en-us/library/gg416514%28VS.108%29.aspx.

        Microsoft ASP.NET MVC4 Framework

      • 3.1.2 jQuery Upgrade

        jQuery Upgrade

        With this release, the web store has also been made compatible with jQuery version 1.8.3, a fast and feature rich JavaScript library used across the web store. jQuery simplifies HTML and Ajax interactions with its easy to use API’s that work across a multitude of browsers. jQuery is also easy to learn by developers/designers, which results in faster web development. More details about jQuery and its available versions can be found at http://jquery.com/ .

    • 3.2 Browser/Device Compatibility Matrix

      With every release, there is a conscious effort to broaden the reach of the product platform in the device market. In the last few releases, the Manager Panel application has been made compatible with all major browsers as well as tablet devices; going forward there is a plan to make the Manager Panel touch-friendly.

      Similarly, the phone web store is already compatible with all major phone platforms – the effort is to increase the coverage over the next few releases to provide a seamless experience across all popular phone devices.

      Web store as seen on a mobile phone and tablet

      Web store as seen on a mobile phone and tablet

      Web store as seen on a desktop

      Web store as seen on a desktop

      Manager Panel as seen on a desktop

      Manager Panel as seen on a desktop

      The table below shows the compatibility for Ignify eCommerce with various devices and browsers.

       

       

      Applications

       

      Applications

      Browser

      Mobile Platform

      Phone Store Front

      Web Store Front

      Manager Panel

      Desktop Platform

      Web Store Front

      Manager Panel

      Internet Explorer

      Windows 8 Tablets

      10.0+

      Windows

      8.0+

      8.0+

       

      Windows 8 Phone

      N/A

      Mac

      N/A

      N/A

      Safari on iOS

      iPad

      Windows

      5.1.7+

      5.1.7+

       

      iPhone

      N/A

      Mac

      5.0+

      5.0+

      Android Browser

      Android Tablets

       

       

       

      Android Phones

      N/A

       

       

       

      Google Chrome

      Android Phone

      4.0+

      N/A

      Windows

       

      Android Tablets

      Not Tested

      Not Tested

      Not Tested

      Mac

      Firefox

      Android, MeeGo

      Not Tested

      Not Tested

      Not Tested

      Windows

      8.0+

      8.0+

       

       

       

       

       

      Mac

      8.0+

      8.0+

      Opera

      Android & Symbian

      Not Tested

      Not Tested

      Not Tested

      Windows

      10.0+

      10.0+

       

       

       

       

       

      Mac

      10.0+

      10.0+

      Device/Browser Compatibility Matrix

    • 3.3 Customer Account and Contact Separation
      • 3.3.1 Restructuring Customer Account and Contact Entities

        With this release, the way customer information is captured and used by the Manager Panel has been modified. In a manner similar to how most CRM systems treat their Accounts and Contacts, the Manager Panel would now contain two entities, Customer and Contact. Prior to this change, all customer entities were individuals with a company/organization associated with them. However, the Customer in the redesigned framework could be both an individual as well as a company/organization. A Customer would be registered in the Manager Panel as a primary contact, an individual. More contacts can be associated with this customer in the Manager Panel.

        Customer Account and Contact Separation

  • 4. WEB STORE

    Release 7.3 lets merchants experience a free online trial of the web store along with the Manager Panel and understand its importance as an end-to-end solution for ecommerce businesses.

    Superior customer experience and self-service also continues to be a focus. Shoppers can now browse their multiple web stores using a single login. An integrated shopping cart across multiple web stores makes shopping more convenient for the visitors. Product Search output 2 HTML template has been added in the Gadgets Online theme and displays the products in list/grid view. Attach files to order feature has been extended to product details, and shoppers can add files to an item before adding them in the shopping cart. Shoppers can also upload their product images to the web store, thereby offering visual reviews for the product.

    The apply coupon HTML widget extends the ability to add multiple manual coupons in the shopping cart itself, instead of having to wait until the checkout process to apply their discounts. The purchase of gift cards has been simplified and multiple quantities of gift cards can be purchased through a single order. Capability to expire gift certificates has also been provided to the merchant with the current release.

    The warm up web store facility has also been extended to web stores hosted on web farms, thereby ensuring optimum performance for such merchants as well.

    • 4.1 Free Online eCommerce Trial for Merchants
      • 4.1.1 Experience a Free Online Trial

        Merchants can now sign up for online trial accounts on our website. We offer a free trial of an end-to-end eCommerce experience, including a dedicated web store front and the Manager Panel. When the merchant signs up online, along with creating his organizations and installing the platforms, they also get the front end web store experience. This means that the merchant can now experience how the Manager Panel in combination with the web store can be an end-to-end solution for his ecommerce business. He can also evaluate the platform by making changes in the Manager Panel and seeing them reflected on the web store.

        When a merchant signs up online, the web store URL along with the sample data is auto-populated in the Manager Panel and the web store, and provided to the merchant for immediate use. The merchant can see the catalog with various out-of-box HTML templates, search for products, place orders, receive emails and notifications from the web store, just as a shopper on the store would.  

        Experience a Free Online Trial

        On Premise merchants can specify their web store URL during Manager Panel installation. This URL would have to be created in the IIS and would become available for use when the merchant creates his web store. The On Premise merchant can create his web store via the Manage Websites menu in the Manager Panel.

        On Premise merchants create their web store via the Manager Panel

        On Premise merchants create their web store via the Manager Panel

    • 4.2 Social Media Integration
      • 4.2.1 Login to the Web Store via Facebook, Twitter and Google+

        This release also introduces the ability for contacts to log in to the web store using their social media credentials for Facebook, Twitter and Google+. Most of the shoppers today are active on social media platforms and value the ease of use that a social media login offers. It saves the shopper the trouble of remembering multiple passwords. At the same time, it gives the merchant access to valuable profile information that can help him understand his audience better and provide customized services and products. A contact can log in to the web store using his Facebook, Twitter or Google Login credentials. To activate this feature on the web store, add your Facebook or Twitter account details in the Manager Panel. 

        CSR activates Social Media Login and Google Login at the channel level

        CSR activates Social Media Login and Google Login at the channel level

        Customers are provided the option to use Google, Facebook or Twitter on the web store

        Customers are provided the option to use Google, Facebook or Twitter on the web store

    • 4.3 Additional HTML Templates
      • 4.3.1 Product Search Output 1 Category HTML Template in Gadgets Online Store

        Product Search Output 1 Category HTML template, which was available in the Global Apparel Store, has been ported to the Gadgets Onine Store as well. The template renders the product list in a simple, uncluttered way and is available in grid/list view. The grid view adds to the visual appeal of your web store and lets shoppers compare products side-by-side. This is also a user friendly option to have, particularly for large catalogs, as it reduces the page scroll by displaying more items simultaneously. The side bar allows narrowing down the search results on every click like a drill down.

        The grid view for product listing pages available on the Gadgets Online theme

        The grid view for product listing pages available on the Gadgets Online theme

        The list view for the product listing pages available on the Gadgets Online theme

        The list view for the product listing pages available on the Gadgets Online theme

    • 4.4 Improved Shopping Experience
      • 4.4.1 Multi-Web Channel Browsing with Single Sign On

        Multi-Web Channel Browsing with Single Sign On

        Intuitive navigation on a web store is always valued by shoppers, and is also recommended by SEO experts to help increase traffic. For a merchant running multiple web stores on a single Manager Panel, it makes business sense to allow shoppers to navigate seamlessly between the various web stores using a single login. Once the shopper registers on the web store, he is automatically registered on all the other web stores.

        With Release 7.3, a merchant can allow shoppers to browse across multiple web stores using a common login. Shoppers can buy products from multiple stores and have a shared cart across them for checkout. This saves the shopper the hassle of having to place multiple orders on multiple stores, and provides the merchant a unified record of all shopper activities across multiple stores.

        The grid view for product listing pages available on the Gadgets Online theme

        Multi-channel browsing is configured only for web store channels via the Customer tab in the Channel setup screen

        The list view for the product listing pages available on the Gadgets Online theme

        The CSR enables multi-channel browsing for his web stores via the Global setup screen in the Manager Panel

        The various web stores enabled for multi-channel browsing would be displayed in the footer

        The various web stores enabled for multi-channel browsing would be displayed in the footer

      • 4.4.2 Apply Coupons in the Shopping Cart

        Release 7.3 extends the apply coupon widget to the shopping cart. Shoppers can now apply manual discount coupons in the shopping cart itself, giving them a chance to evaluate the discounts they get in their shopping cart even before proceeding to checkout.

        Apply coupon ability in the shopping cart

        Apply coupon ability in the shopping cart

        The Setup Manager has the ability to offer single/multiple/no coupons to registered/guest shoppers on the web store during checkout.

        Manual coupons allowed on a web store channel for guest/registered customers

        Manual coupons allowed on a web store channel for guest/registered customers

        The feature removes coupons applied in the shopping cart if the shopper makes changes to his cart after applying the coupon. This is done to ensure that coupons are re-evaluated in case of changes to cart. The user interface is intuitive, informing shoppers to re-apply coupons in case they change the cart after applying the coupon.  Shipping-related coupons can be applied only after the shopper selects his shipping method.

      • 4.4.3 Attach Files to Order

        Sometimes there are products that require documentation, legal or otherwise, from the shopper before he can purchase them. For example, identification documents, age proof, licenses, etc. that a merchant is required to have on file. With Release 7.3, merchants involved in the sale of such special products would be able to provide their shoppers the ability to upload relevant files on the product display page. The ‘Attach Files’ product detail HTML template has been added for the same that restricts the shopper from adding such items to their cart until they attach the file. Merchants can put such orders on hold and release them for fulfillment once they have verified the uploaded file.

        Shoppers can also upload attachments from the shopping cart, floating cart, and quick order entry added attachments are visible all the way through checkout, the self-service My Account, and to CSRs in the Manager Panel. The Manager Panel users/CSRs can download the files added by shoppers and verify them as per business requirements.

        This feature allows effective management of order-related data - both Manager Panel users/CSRs and shoppers can upload files and see them. The files are easy to find as they are attached to corresponding orders.

        Customers upload requisite documents on the product display page

        Customers upload requisite documents on the product display page

        Customers attach files to order in the shopping cart on the mobile store

        Customers attach files to order in the shopping cart on the mobile store

      • 4.4.4 Gift Multiple Quantities of Gift Certificates with One Order

        Everyone loves receiving gift cards for brands they love. Gift cards give your loved ones the freedom to choose the product of their choice while receiving the gift. They are a great gifting option for anyone, from friends to colleagues.

        This release enables purchase of multiple quantities of a gift card in a single order. The shopper chooses the denomination of the card and the quantity he wishes to purchase and the order is completed within a few simple steps. This permits a manual distribution of such gift cards, which can be used as gift coupons and can be distributed by the merchant to its customers as a part of a promotion scheme. A single email is sent with all the gift cards purchased and their codes.

        Shopper selects the gift certificate quantity and proceeds to shopping cart

        Shopper selects the gift certificate quantity and proceeds to shopping cart

        The recipient receives an email with the gift certificate codes

        The recipient receives an email with the gift certificate codes

        A comprehensive record of these gift card purchases and usage is also maintained in the Manager Panel. The Store Manager can track the balance pending on a customer’s gift certificates, the web store it was used at, along with other details such as the currency, recipient’s name, amount etc. These records are downloadable and can be a good starting off point when planning customer centric promotions and other offers on your web store.

        The CSR views the comprehensive gift certificate history at the customer level in the Manager Panel

        The CSR views the comprehensive gift certificate history at the customer level in the Manager Panel

        The CSR also has the option to manually ‘Expire’ a gift certificate from the Manager Panel. This feature can help protect a customer’s gift certificates from theft and inappropriate use.

        Choosing a gift certificate with pending balance launches a pop-up where the CSR can choose to expire the gift card

        Choosing a gift certificate with pending balance launches a pop-up where the CSR can choose to expire the gift card

      • 4.4.5 Share Product Images

        For merchants looking to increase customer engagement, Release 7.3 comes with a feature that allows visitors on the web store to upload their own product images.

        These images are treated as visual reviews of the product and can be liked and disliked by the other contacts. For online buyers, peer reviews of products on a web store can help influence their buying decision and also add to the credibility of the web store. Contacts can see the product features, functioning, etc. through these images and make an informed decision about their purchase. This activity increases the user’s engagement with the web store as he makes multiple visits, and can be converted into a loyal customer with further targeted marketing. This also increases traffic to the web store and possible cross sharing on social media platforms that can help boost brand recognition.

        The CSR configures the file types and files sizes allowed via the Manager Panel

        The CSR configures the file types and files sizes allowed via the Manager Panel

        The CSR configures if registered and guest customers share product images via the Customer Account Setup in the Manager Panel

        The CSR configures if registered and guest customers share product images via the Customer Account Setup in the Manager Panel

        The shopper uploads product images by clicking on ‘Share your own images,’ which launches a pop-up

        The shopper uploads product images by clicking on ‘Share your own images,’ which launches a pop-up

        The CSR approves the image from the Manager Panel

        The CSR approves the image from the Manager Panel

        The image is displayed on the product display page and the shopper can like/dislike it

        The image is displayed on the product display page and the shopper can like/dislike it

  • 4.5 Enhanced Web Store Performance
    • 4.5.1 Warm-Up Web Stores

      Release 7.3 extends the warm up web store feature to web farm hosted web stores such that their performance is also optimized for a great shopper experience. A warm up process ensures that your web store pages are accessed at regular intervals and the relevant data stays in the cache. Even if there is no activity on the web store for a certain period and the store front application goes into sleep mode, the warm up process ensures that the first visitor after this is not faced with a slow responding web store and has a good user experience. This is because the warm up process keeps hitting the web store at regular intervals, keeping it alive and fresh. The warm up process can also be scheduled to run at pre-determined times and frequencies via the Integration Manager and Scheduler without any manual intervention.

  • 5. SALES MODULE

    In Release 7.3, one more batch process has been ported to a web-based interface within the Manager Panel. This batch process can now be executed on demand by Manager Panel users. Via this batch process, a Manager Panel user/CSR can update Sales Statistics in the Manager Panel, which is crucial to determining best sellers based on sales statistics on the web store.

    • 5.1 Update Product Sales Statistics via the Manager Panel
      • 5.1.1 Update Product Sales Statistics

        Another web-based batch process to update product sales statistics in the Manager Panel has been added with Release 7.3. A new menu ‘Update Sales Details’ under Products/Articles in the Manager Panel updates the total quantity and order line totals, and is important to determine the best sellers on the web store based on actual sales statistics according to price or quantity.

        The CSR sees the product sales details for various products.

        The CSR sees the product sales details for various products.

        A Manager Panel CSR/user can also schedule this process from Integration Manager and Scheduler to run at specified intervals without any manual intervention. Any failures are recorded in the log viewer.

        The update sales statistics batch process is run through the Integration Manager and Scheduler

        The update sales statistics batch process is run through the Integration Manager and Scheduler

        All the batch processes available in the Manager Panel are to be run through the Integration Manager and Scheduler

        All the batch processes available in the Manager Panel are to be run through the Integration Manager and Scheduler

  • 6. CUSTOMER MODULE

    Release 7.3 has introduced a new change in the Customer Module by separating Customer and Contacts. The concept of “contact class,” similar to customer class, has been implemented for the contacts.

    Further, the username and email has been separated, and contacts can now register and log in using a unique username on the web store even if they have the same email address.

    • 6.1 Contact & Customer Separation
      • 6.1.1 Customer and Contact Description

        The customer/contact entity has been refactored in Release 7.3 and two independent entities – Customer and Contact – with a parent-child relationship have been created. Every customer account would have a primary contact associated with him who would conduct all business with the merchant on his behalf.

        When displaying customer records, the primary contact’s email and address would be displayed as the contact and address details for the customer. The merchant would conduct all communication related to order placement and fulfillment with the primary contact on behalf of the customer account. The primary contact would also have access to the use of credit card information, addresses and emails of all other contacts. He can choose to receive copies of all communication between the merchant and other contacts by marking his preferences in his web store self-service – My Account. This gives the primary contact oversight over how business is handled for the customer account by his other contacts. The CSR can create more contacts for the customer via the Manager Panel.

        The customer record displays all contacts of a customer and highlights the primary contact

        The customer record displays all contacts of a customer and highlights the primary contact

        A new contact is created via the Manager Panel with order and invoice sharing options

        A new contact is created via the Manager Panel with order and invoice sharing options

        The customer creates contacts via the web store

        The customer creates contacts via the web store

        A new setup ‘Contact Class’ has been introduced that helps determine the sharing of addresses, invoices and sales orders/quotes among multiple contacts.

        This contact class is then assigned to the customer class to determine the default sharing options. The customer class would also determine if multiple contacts can be associated with the customers in that customer class. However, allowing of multiple contacts or not, can also be overridden at the customer level.

        CSR creates multiple contact classes via the Manager Panel with various sharing options

        CSR creates multiple contact classes via the Manager Panel with various sharing options

        Contact class is assigned to a customer class along with an option to allow multiple contacts via the Manager Panel

        Contact class is assigned to a customer class along with an option to allow multiple contacts via the Manager Panel

        Sharing options for a shopper on a web store based on settings in the Manager Panel

        Sharing options for a shopper on a web store based on settings in the Manager Panel

        Further, the concept of ‘first name’ and ‘last name’ in the Manager Panel has been removed and now the single entity ‘name’ exists. This would make integrations with Microsoft Dynamics CRM and ERP even more seamless and efficient.

      • 6.1.2 Username, Email Address Separation

        The web store user interface gives the contact the ability to specify a separate username along with his email address when registering on the web store. The username is used to log in to the web store, while the email is used as primary means of communication between the merchant and the customer/contact. The username and email address can be changed individually at any time via the web store. Having a username separate from the email address would allow customers to login via social media log in providers such as Twitter, Facebook and Google+.

        This feature can be made available to customers at the merchant’s discretion via a configuration in the Manager Panel. The CSR can choose to have a unique email address captured along with a separate username, or let the customer log in using his email address as the username.

        The registration form displays the username and email fields separately

        The registration form displays the username and email fields separately

        The username and password is changed via the self-service My Account on the web store

        The username and password is changed via the self-service My Account on the web store

  • 7. CATALOG MODULE

    Release 7.3 provides the merchant an option to create multiple catalogs and assign them various themes and templates. This would allow the merchant to display the catalog differently to different customers on different devices. The Manager Panel navigation has also been modified and catalog and inventory menus separated. The ‘Create Product’ screen UI has been enhanced to provide greater merchant user experience.

    • 7.1 Catalog
      • 7.1.1 Catalog as a Collection of Categories & Products for Multiple Web Stores

        Ignify eCommerce 7.3 introduces the concept of a Universal Catalog which allows you to define category hierarchies, product content and SKUs to be sold. The products and SKUs can be linked to define what SKUs would be sold from which product content page. These products can also be grouped inside categories for the purpose of merchandizing. If your catalog is going to be used for multiple web stores then you can define your product database as a universal database. Category hierarchy can be defined for each web store as shown below.

        1. Apparel Store a. Men’s b. Women’s c. Children 2.Teen Girl Apparel Store a. Fun Time b. Sports Time c. Party Time d. Formals

        “Catalog” allows you to publish these categories and products to the web store by picking and choosing the Categories that you want to publish as a single catalog to a web store channel. Given below is a screenshot of the Catalog Management page.

        Catalog as a Collection of Categories & Products for Multiple Web Stores

      • 7.1.2 Catalog as a Collection of Categories & Products for Multiple Web Stores

        Sometimes you would have a very large catalog. Publishing this catalog for web or phone browsing may require re-arranging the catalog in a phone-friendly manner. Catalog allows you to re-group and re-arrange the catalog for phone browsing.

    • 7.2 Catalog Publishing
      • 7.2.1 Publishing the Catalog to Web or Phone Devices

        Ecommerce merchants today have to keep their web stores fresh to be able to attract and retain customer interest. Not only does it have to be fresh, it should also be accessible and provide a customized user experience to different shoppers on multiple devices such as laptops, smartphones and tablets. It therefore becomes important to provide merchants the ability to manage their catalog offerings as per their particular requirements. E.g. a merchant may want to offer the same catalog with a different look and feel on different devices

        Release 7.3 provides catalog tools to assign different themes for different devices. This feature allows the catalog to be published on the phone and web differently. Given below is an example of how the same Catalog can be published using two different templates on web and phone making the pages look device-friendly. This gives visitors a responsive experience and allows the merchants to show the right content on the right device.

      • 7.2.2 Publishing Customer Specific Catalogs

        With the newly introduced Catalog feature, it’s possible to create a subset of your catalog for a specific customer or group of customers (Customer Class).

        In such a case, these customers will see a personalized catalog. The presentation (branding) can also be customized to provide a shopping experience which is very friendly to the Customer. This opens up the possibility of launching “Customer Specific Shops” with customer specific branding for merchants catering to large Business to Business relationships.

        CSR assigns catalog and theme to specific customer providing personalized shopping experience.

        It’s also possible to create a catalog for a group of Customers by assigning the catalog to a Customer Class level.

        CSR assigns catalog and theme to specific customer classes via the Manager Panel

      • 7.2.3 Publishing the Same Product Differently on Web & Phone Devices

        In eCommerce, the phone real estate is much smaller, limiting a merchant’s ability to publish detailed information about the product. This is important for Product Listing and Product Detail Page since the decision making navigation is usually from search to listing to detail. Given below is an example of the Product Listing Page where the web version shows more details while the phone version shows limited information.

        This kind of page rendering is possible through Responsive Web Design (RWD) done on a single web page HTML template. In the case of more complex requirements where a merchant may want to show a completely different set of things on Web vs Phone, multiple Attribute Classes (fields) can be assigned to the same product, which can then be rendered using a different HTML Template for the Phone Theme. For example, the phone version for a product that requires multiple options to be selected before ordering would offer a lesser set of options to streamline the ordering process.

        CSR assigns catalogs, themes and templates to the individual product via the Product Details screen

        CSR assigns catalogs, themes and templates to the individual product via the Product Details screen

        CSR assigns catalogs, themes and templates to the individual product via the Product Details screen

      • 7.2.4 Responsive Web Design for Serenity Theme

        Last, but not least, this feature gives your web store a device detection capability, making the web store design responsive to multiple devices. Instead of creating multiple stores with varying URLs for different devices, this helps merchants display their catalog with the same URL but with a device friendlier theme. This means that the merchant can efficiently capture shoppers on a laptop, desktop, smartphone, tablet or any such device, thereby ensuring a larger market presence, higher sales and revenues, and better SEO. E.g. a merchant can create a catalog and render it on desktop, laptop or mobile by assigning it different themes.

        With Release 7.3, the Serenity theme has been made responsive using this approach. Shown below are some screen shots

        A catalog rendered on desktop and mobile with the same URL- Home Page

        A catalog rendered on desktop and mobile with the same URL- Home Page

        A catalog rendered on desktop and mobile with the same URL- Category Listing

        A catalog rendered on desktop and mobile with the same URL- Category Listing

    • 7.3 Intuitive Navigation for Better Merchant Experience
      • 7.3.1 Separation of Catalog and Inventory Modules

        Just as ease of navigation is important for a web store user, simplifying the Manager Panel navigation for the CSR is also essential. With Release 7.3, Catalog and Inventory have been segregated, providing ease of navigation-and two separate menus for Catalog and Inventory created along with some additional features under each. This makes navigating the Manager Panel even more intuitive and help CSRs manage their catalog and inventory in a more intuitive fashion.

        The Catalog menu would allow the CSR to manage the categories, products and articles (essentially content that would be published on the web store). A new menu, ‘Manage Catalogs, Categories and Products’ has been included which would allow the CSR to create multiple catalogs and assign them various themes as explained in section 7.1. The Catalog menu also pools together all the catalog features that can be imported. So a CSR can now access all import functions in one place for features such as importing categories, products, product qualifiers, featured recommendations, most popular products, URL rewrite and redirect, grouped products, related products, and accessories.

        The Catalog menu pools all catalog features in one place with multiple imports available

        The Catalog menu pools all catalog features in one place with multiple imports available

        The Inventory menu contains all features and functions related to SKUs. The CSR can navigate through the various SKUs, download and import them, manage SKU pricing and also manage the various setups for Meta Classes, Meta Attributes, and Inventory Display, etc.

        The Inventory menu separates SKUs from other catalog features

        The Inventory menu separates SKUs from other catalog features

      • 7.3.2 Enhanced UI for Create Product Screen

        Considering the centrality of product creation for the CSR in managing his catalog, the create product screen UI has been simplified to enable faster product creation with links to all associated features in one place. The tab structure has been modified to reflect the separation of Inventory and Catalog modules as explained earlier in section 7.2.1. Along with that, the catalog theming feature has also been introduced and CSRs can create themes and assign catalogs for individual products via the create product screen.

        The UI has been modified with additional tabs that reflect other modifications such as separation of Inventory and Catalog modules

        The UI has been modified with additional tabs that reflect other modifications such as separation of Inventory and Catalog modules

        The CSR creates themes and assigns catalogs via the same screen

        The CSR creates themes and assigns catalogs via the same screen

        Another prominent modification that would make adding SKUs, categories, related products, accessories, themes, pictures, reviews, etc. to the product easier is the availability of the import function for each of these. The CSR can import such product features using CSV files, saving him time and efforts.

        The import function makes managing product features simpler

        The import function makes managing product features simpler

  • 8. MARKETING MODULE

    Considering the popularity of social media platforms, Release 7.3 equips the Manager Panel with tools to help the merchant advertise his products on the social media platforms. To assist the SEO activities of the merchant, the Manager Panel now supports both Universal Analytics and Google Analytics. Merchants can choose to use either of the analytics tools via a configuration in the Manager Panel.

    • 8.1 Advertising on Social Media
      • 8.1.1 Leverage Social Media for Marketing and Promotions

        With the current release, the Manager Panel has been equipped with tools to help you optimize your social media presence. Promotions and discount coupons can be displayed on social media portals such as Facebook and Twitter by configuring the same in the Manager Panel. Various widgets are also available in the Manager Panel that optimize your web store for the social media avenues, while making it even more SEO friendly.

        The social media capabilities document is readily available to the CSR in the Manager Panel at all times.

        The Manager Panel page  providing information about social media capabilities

        The Manager Panel page providing information about social media capabilities

    • 8.2 Support for Universal Analytics
      • 8.2.1 Track Web Store Performance with Universal Analytics

        In addition to the existing support for Google Analytics for tracking web store traffic and managing business goals, Release 7.3 now also supports Universal Analytics. Merchants can opt for either of the two analytic tools. However, it is recommended that you upgrade to Universal Analytics as Google is set to phase out Google Analytics within a couple of years. More details on the same can be found here.

        With Universal Analytics it is possible to connect CRM data with users visiting the web store and get a better understanding with context of how customers behave. It will track activity across a multitude of web-enabled devices including computers, mobiles, information kiosks, gaming consoles, etc. thereby helping track a wider audience that shops using any of such new web-enabled means. This requires unique codes for each category of devices provided by Google. With Universal Analytics it would also be possible to merge offline data with online data, which can be potentially useful to help understand customer behavior and how offline marketing or offline methods convert into sales.

        Merchants choose their analytics tool - Universal Analytics or Google Analytics - via the Manager Panel

        Merchants choose their analytics tool - Universal Analytics or Google Analytics - via the Manager Panel

  • 9. ADMINISTRATIVE AND BASIC SETTINGS

    With Release 7.3, merchants have been provided the option to set up various payment accounts for their web stores using the online payment gateways provided out of box. A new payment provider, Elavon, is now also supported with this release.

    • 9.1 Set Up Online Payment Accounts
      • 9.1.1 Online Payment Accounts

        Release 7.3 provides Payment Managers the ability to set up payment accounts for various payment gateways supported in the Manager Panel. Once created, these accounts can be used to create online payment methods such as credit card, PayPal and eCheck for a sales channel. Merchants can configure payment gateways per currency, which means that they can accept payments in different currencies via different gateways while running a single sales channel. If the payment gateway supports multi-currency transaction, then they can use the same gateway with different account credentials. This separation can be used for multi-currency bank reconciliation. Similarly, if merchants are running multiple channels for each currency, then they can specify channel specific payment gateways.

        The feature also provides the option to specify different payment gateways for different payment methods based on their business requirement. For example, merchants may want to use PayPal - Payments Pro as a payment gateway for payments made via credit card and CyberSource – Authorize.Net for payments made via ACH.

        More than 14 online payment providers have been pre-integrated with the Manager Panel. Detailed information about the supported online payment providers has also been embedded in the Manager Panel.

        Details of online payment providers available to the CSR in the Manager Panel

        Details of online payment providers available to the CSR in the Manager Panel

        the CSR creates a new online payment account via the Manager Panel

        The CSR creates a new online payment account via the Manager Panel

        The CSR selects pre-integrated online payment providers from the dropdown

        The CSR selects pre-integrated online payment providers from the dropdown

        The online payment method is assigned to a web store via the Manager Panel

        The online payment method is assigned to a web store via the Manager Panel

        Clicking on New Payment Method launches a pop up that allows the CSR to choose the payment method and the currency he wishes to configure for the payment method

        Clicking on New Payment Method launches a pop up that allows the CSR to choose the payment method and the currency he wishes to configure for the payment method

        The payment gateway configuration feature is compliant with PCI-PADSS 2.0 standards. Considering the sensitivity of all payment data captured and/or stored by an ecommerce merchant, the role based security feature is in place in the Manager Panel that allows only Payment Managers to modify payment gateway configurations. By allowing only authorized persons to access payment gateway configurations, the feature controls where customer data is sent and/or processed.

        The Manager Panel also tracks and logs all payment gateway configuration activity in accordance with PCI DSS requirement 10.0. It is possible to track what changes were made and by which Payment Manager.

        The online payment account configuration log can be viewed by clicking on the online payment account trail in the Manager Panel

        The online payment account configuration log can be viewed by clicking on the online payment account trail in the Manager Panel

        The payment gateway configuration log for web stores is available by clicking on the ‘Payment Method Trail’ in the Manager Panel

        The payment gateway configuration log for web stores is available by clicking on the ‘Payment Method Trail’ in the Manager Panel

      • 9.1.2 Elavon Payment Gateway

        With Release 7.3 Elavon Payment Gateway has been made available out-of-box in the Manager Panel, offering merchant accounts and services for Visa, Master Card, American Express and Discover credit cards. Supported transactions include authorization, charge and refund of credit cards. For more information about Elavon, please visit http://gateway.elavon.com/. The full list of payment gateways supported in the Manager Panel is: • Chase Paymentech - Orbital • Cybersource - Global Payment Services • Cybersource - Authorize.Net • First Data - Global Gateway Virtual Terminal • First Data - Global Gateway e4 • Moneris eSelect Plus - Canada • Moneris eSelect Plus - USA • Network Merchants (NMI) • PayPal - payments Pro • Plug'n Pay Web Express • Sterling Virtual Terminal • VeriFone - PAYware Connect • Elavon - My Virtual Merchant

        Elavon is available in the Payment Provider dropdown when creating a new online payment account

        Elavon is available in the Payment Provider dropdown when creating a new online payment account

  • 10. ERP INTEGRATIONS

    Continuing its focus on performance enhancements, Release 7.3 has optimized the way inventory quantity integrations execute in Microsoft Dynamics GP 2013/2010.  Given that this is operationally critical, it has been optimized to ensure that operational data gets updated quickly and is made available for online shoppers and CSRs. Microsoft Dynamics SL 7.0 integrationshave been added with enhanced architecture to ensure better customer service.

    • 10.1 Integration Optimization
      • 10.1.1 Performance Improvements in Inventory Quantity Integrations

        Inventory quantity integration has been optimized for large sized catalog and large scale operational updates. A pagination option has been provided where a batch size of records to be queried can be specified and, based on the size, the integrations run in batches. In addition to reading the ERP records as batches, the integration process also works in a disconnected fashion. This means that the entire batch of records is read in a single ERP database query, and the rest of the processing is done without any read command on the ERP database. This reduces the amount of queries being made on large ERP database tables - leading to performance improvements.

        Similarly, the writing of records in the Manager Panel is also done in batches instead of writing/inserting one record at a time into the Manager Panel database. The continuous insertion process has been replaced with SQLBulkCopy that lets you efficiently bulk insert data from Microsoft Dynamics ERP to the Manager Panel. This reduces the number of insertions and significantly increases performance.

        These performance improvements previously incorporated in Microsoft Dynamics AX 2012/2009 and Microsoft Dynamics NAV 2013/2009 are now available in Microsoft Dynamics GP 2013/2010 as well.

    • 10.2 Support for Microsoft Dynamics SL 7.0
      • 10.2.1 Bi-directional Integration with Microsoft Dynamics SL 7.0

        Release 7.3 provides a bi-directional fully integrated interface with Microsoft Dynamics SL 7.0 for Manager Panel transactions. Zero-touch fulfillment with Microsoft Dynamics SL 7.0 is available. From the point of a customer placing an order on your web store to the warehouse shipping the shipment, no manual intervention is needed. Automated integrations can be configured at pre-set frequencies.

        Features that can be integrated from the Manager Panel to Microsoft Dynamics SL 7.0 are:

        • Customer Integration • Address Integration • Sales Order Integration • Payment Integration

        Features that can be integrated from Microsoft Dynamics SL 7.0 to the Manager Panel are:

        • Invoice Integration • Inventory Price Integration • Inventory Quantity Integration
  • 11. CRM INTEGRATIONS

    Manager Panel now provides a bi-directional fully integrated interface to Microsoft Dynamics CRM 2013/CRM 2011 for various Manager Panel transactions. This release adds new features to Microsoft Dynamics CRM 2013/CRM 2011 integrations that allow bi-directional real-time integrations of contacts and accounts without the need for firing a sales order or quote to complete the process. It also adds support for Order Status integrations and Price Lists integrations from Microsoft Dynamics CRM to the Manager Panel. Data migration for contacts, accounts, price lists and catalog from Microsoft Dynamics CRM to the Manager Panel has also been added in current release.

    Data that can be integrated from Microsoft Dynamics CRM 2013/2011 to the Manager Panel:

    • Profile Integration (Accounts/ Contacts) • Address Integration (Accounts/ Contacts) • Sales Orders Integration • Sales Quotes Integration • Catalog Integration • Invoice Integration • Order Status Integration • Price List Integration

    Data that can be integrated from Manager Panel to Microsoft Dynamics CRM 2013/2011:

    • Profile Integration (Accounts/ Contacts) • Address Integration (Accounts/ Contacts) • Sales Orders Integration • Sales Quotes Integration
    • 11.1 Account/Contact Integration from Microsoft Dynamics CRM to Manager Panel and Vice Versa
      • 11.1.1 Real Time Account/Contact Integration

        The account/ contact integrations feature from Microsoft Dynamics CRM to the Manager Panel and vice versa has been enhanced with this release. Prior to this release, the profile of an account/contact created in Microsoft Dynamics CRM/Manager Panel was integrated real time to the Manager Panel/Microsoft Dynamics CRM respectively, anytime a sales order or quote was requested.

        With Release 7.3, the accounts and their addresses created in Microsoft Dynamics CRM/Manager Panel flow to the Manager Panel/Microsoft Dynamics CRM respectively real time without the need of triggering a sales order or sales quote. This scenario was important to perform all customer account maintenance within Microsoft Dynamics CRM.

        Both the Manager Panel and Microsoft Dynamics CRM will now be in sync at all times as far as the customer and address masters are concerned.

        Account  created in Microsoft Dynamics CRM

        Account created in Microsoft Dynamics CRM

        Account integrated to the Manager Panel in  real time

        Account integrated to the Manager Panel in real time

    • 11.2 Price List Integrations from Microsoft Dynamics CRM to Manager Panel
      • 11.2.1 Update Product Prices with Price List Integration

        Release 7.3 also introduces the ability to update product prices from Microsoft Dynamics CRM 2013/2011 to the Manager Panel with the price list integration feature.

        Price Lists are assigned to the customer classes in the Manager Panel, providing an easy way to organize pricing. Microsoft Dynamics CRM allows price list integration to the Manager Panel and hence, assign varied SKU prices for different customer classes. These variations in price are updated in the Manager Panel during integration and can be viewed at the SKU level.

        Price Lists in Microsoft Dynamics CRM and Price  List Items for one of the price lists

        Price Lists in Microsoft Dynamics CRM and Price List Items for one of the price lists

        Price Lists and Price List Items integrated to  the Manager Panel

        Price Lists and Price List Items integrated to the Manager Panel

    • 11.3 Order Status Integrations from Microsoft Dynamics CRM to the Manager Panel
      • 11.3.1 Update Order Status with CRM Integration

        Any sales order in Microsoft Dynamics CRM can be processed further to create an invoice and fulfill the order. Invoice integration from Microsoft Dynamics CRM invoices to Manager Panel was added in the platform in Release 7.1. When an invoice for a sales order is created in Microsoft Dynamics CRM, the Manager Panel is updated with the same, and it can be authorized and the payment processed through the Manager Panel.

        While the ‘create invoice’ button in Microsoft Dynamics CRM is responsible for creating an invoice record and integrating it to Manager Panel, the ‘fulfill order’ button essentially closes the sales order and marks these relevant orders as ‘Shipped’ in the Manager Panel.

        Sales order in Microsoft Dynamics CRM with ‘Create Invoice’ and ‘Fulfill Order’ options

        Sales order in Microsoft Dynamics CRM with ‘Create Invoice’ and ‘Fulfill Order’ options

        Sales order is integrated to the Manager Panel

        Sales order is integrated to the Manager Panel

    • 11.4 Export Data from Microsoft Dynamics CRM to the Manager Panel
      • 11.4.1 Migrate Data from Microsoft Dynamics CRM to the Manager Panel

        Release 7.3 addresses the data migration requirements from Microsoft Dynamics CRM to the Manager Panel for all contacts, accounts, catalog and price lists. The ribbon navigation in Microsoft Dynamics CRM has been customized to enable existing data to be exported from Dynamics CRM to Manager Panel through a couple of easy steps. The CRM operators can export all data at once, or choose to do so for only selected records in accounts, contacts, price lists and catalog items.

        This feature is particularly important for merchants newly migrating to the Manager Panel. The merchant may have thousands of records he needs to export to the Manager Panel, and this feature automates and completes the process in a short duration.

        Export Selected/Export Visible pages’ option in Microsoft Dynamics CRM

        ’Export Selected/Export Visible pages’ option in Microsoft Dynamics CRM

  • 12. MODIFIED/DISCONTINUED FEATURES

    A few features that were available in the earlier release have been modified or discontinued in this release for various reasons. If you were using these features and have questions around them, please contact ecomsupport@ignify.com

    • 12.2 Removal of ‘Search’ as a Category

      Search as a category has been removed from the Manager Panel. This category was there to define the HTML template while displaying search results on the web store. Release 7.3 defines the search HTML template in the catalog master itself that decides the catalog layout on the web store, thereby making this feature HTML designer friendly.

    • 12.3 Actual Best-Sellers Configuration in the Manager Panel

      The Manager Panel user interface that had been in place for long and gave the CSR the option to decide if the actual best sellers displayed on the web store should be based on price or quantity has now been removed. Instead, a web-based batch process has been added, as explained earlier in this document (in section 5.1), that updates the product sales details based on price and quantity. This batch process displays the  best sellers  on the web store on the basis of maximum quantity sold. The required configuration to display best sellers based on price/quantity would be added in upcoming releases.

    • 12.4 Customer Class and Customer Specific Catalog

      Another Manager Panel user interface that had been in use to restrict certain categories/products for specific customer class/customer has also been removed. Instead, such restrictions can now be managed more efficiently without any need of running a batch process. Merchants can specify different catalogs for different customer classes/ customers as explained earlier in this document (in section 7.1). Catalogs can be copied using the ‘Copy catalog’ feature and then restricted as per business need.

    • 12.5 Fixed Price Discount

      The Manager Panel has the capability to apply various discounts on products displayed on the web store. These coupons can be applied as certain percentage, fixed discount or fixed price discounts. In the current release, fixed price discounts have been temporarily removed and would be brought back in future releases with a better architecture.

    • 12.6 Manage Templates via the Manager Panel

      The manage templates feature allowed merchants to customize recommendations display name such as featured products, most popular, best sellers etc. on the web store. This user interface has been discontinued in the Manager Panel and web store names to display such recommendations can be handled within various HTML templates.

  • 13. LICENSE AGREEMENT CHANGES

    The current release uses third party open source products to enable a rich user interface and other usability improvements. The Ignify eCommerce License Agreement and End User License Agreement have been modified to include the below section for intellectual property.

    Sources of Intellectual Property included in Ignify eCommerce

    Below is a list of certain publicly available software that is the source of intellectual property in Ignify eCommerce, along with the licensing terms that pertain to those sources of IP. This list is for informational purposes only.

    - jQuery - jQuery Library has been used for enabling AJAX calls to the server without causing the web browser to refresh. jQuery is used extensively on the themes in catalog and checkout pages. jQuery Library is licensed under MIT license. Licensing terms are available at http://dev.jquery.com/browser/trunk/jquery/MIT-LICENSE.txt

    - Combres - Combres has been used to compress or minify and cache different resources like style sheet, client side scripting, etc. It is capable of serving multiple resources in a single request that helps reduce server round trips. Combres is licensed under Apache 2.0. More details are available at http://combres.codeplex.com/license.

    - ASP.NET AJAX Control Toolkit - ASP.NET AJAX Control Toolkit has been used for making AJAX calls on ASP.NET web pages across the store front web application. ASP.NET AJAX Control Toolkit is licensed under BSD License. Licensing terms are available at http://ajaxcontroltoolkit.codeplex.com/license.

    - Code On Time Web Application Generator - Code On Time has been used to generate certain pages of the Manager Application. Ignify eCommerce Source Code license would provide you the entire source code, including the code generated by the Code on Time Web Application. Code On Time license details are available at http://codeontime.com/Documents/LicenseAgreement.pdf

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