Basketball Light Theme
A new B2C skin has been introduced (preview available at http://ecom3.ignify.net ) in the current release. This theme is a modified version of the earlier Super Basket Ball Theme. The skin is built for a basketball store retailer selling sport apparel and accessories. This skin has various HTML templates as described below to showcase your catalog to retail consumers. These HTML templates can be re-skinned for your store/brand and can be reused with minimal efforts. A few new HTML templates have been added – they are described below:
Home 3 Category HTML Template – Home 3 contains an advertising banner that allows you to advertise multiple categories along with place holders for catchy advertisements, Coach’s Corner, Best Sellers, Most Popular, and News. Customer support using Live Chat and eCommerce News are also a part of this HMTL template.
✔ For reference, Home 3 is assigned to Basketball Light store (http://ecom3.ignify.net ).
Home 3 HTML Template
Category Home 1 Category HTML Template – This is a category landing page HTML template that displays the list of subcategories within a category, along with featured offerings within the category. The layout is simple but impressive, and contains the images and names of all subcategories. This HTML template also displays the Best Sellers, Most Popular, Featured Products, On Sale, New Arrivals – which can be managed from Ignify eCommerce Manager Panel.
✔ For reference, category home 1 HTML template is assigned to category listing in Basket Ball Light store (http://ecom3.ignify.net/apparel ).
Category Home1 Category HTML Template
Product Search Output 1 Category HTML Templates – Contain listing of products within a category or search results. The display is simple and uncluttered and available in grid or list view. You can show six, twelve or eighteen products per page and sort the results by brand, price, new arrivals, rating, dollar sold, unit sold, etc. The side bar allows narrowing down the search results on every click like a drill down. Product Search output 1 provides filter function with single selection in a narrow down fashion.
✔ For reference, Product search output1 is assigned to product listing in Basketball Light store. You can preview it at http://ecom3.ignify.net/apparel/athletic-gear.
Search Output 4 HTML Template for Gadgets Online store
Apparel 1 Product HTML Template - This product HTML template is designed for merchants selling apparel or similar products. The color, size and material attributes have values in drop downs. This HTML template can be assigned to any apparel with ‘Size’, ‘Color’ and ‘Material’ attributes. The HTML template also showcases various cross selling features like Related Products, Customer who bought this product also bought, Recently Viewed, Customers who bought the items in your recently viewed also bought, and Customer Reviews. The shopper can also save the product in his favorites or share it with a friend/ Twitter/Facebook/Google Plus, etc. The product information is shown in tabs. The ‘Show all’ tab displays all the SKUs of the product.
Apparel 1 Product HTML Template
Apparel 2 Product HTML Template- Apparel and fashion products sell via product imagery- product images influence the buying decision of the shopper. Apparel 2 is a product detail HTML template that provides a bigger section for image display. The SKU and product pictures are displayed vertically supported via a vertical carousel, allowing larger image libraries to be uploaded. The ‘Swatches’ feature has been utilized to offer a shopper-friendly mechanism for selecting the correct size and color before adding the items to the cart. This template has an additional functionality of adding video of a product- videos communicate more than pictures. This HTML template also displays accessories that the shopper may choose to purchase with the product, which is a common requirement in the Apparel industry.
✔ For reference, Apparel 2 size and color is assigned to various products in Basket Ball Light store http://ecom3.ignify.net/apparel/jerseys/all-about-jerseys-team-player-jersey.
Apparel 2 Product HTML Template
General Sporting Equipment 1 Product HTML Template - This template showcases sporting equipment merchandise to the shoppers on the website. The template displays product description and its features, which shoppers use heavily while purchasing products in this particular category.
✔ For reference, General Sporting and Equipment1 HTML template is assigned to various products in the Basket Ball Light store http://ecom3.ignify.net/accessories/gym-accessories/performance-first-basketball-net
General Sporting Equipment 1 Product HTML Template
Tools Store – A B2B Theme
The Tools Store theme (preview available at http://ecom4.ignify.net) has been introduced in the current release. The highlights of the theme are:
✔ The B2B skin does not allow shopper to see the catalog without first logging into the store front.
✔ There is also capability to display the posted blogs on the website.
✔ Shop by brand is another focused area in the website offering drill down by brand.
✔ Quick Order Entry module is offered as Quick Order Entry Pad, where the shopper can punch in an item code and quantity to add them to an order. The Quick Order Entry Pad is shown on all catalog templates for ease of use and offers a single click to start the checkout process.
✔ Shopper’s account is accessible from the horizontal menu and easily accessible throughout the website.
Various HTML templates used in the theme are mentioned below. These HTML templates can be re-skinned for your store/brand and can be reused with minimal efforts:
Home 8 Category HTML Template: Contains horizontal category navigation with navigation path to customer service centers and stores. End customers can search for their orders, quotes, invoices, etc. on the home page itself.
The HTML template also has the quick order pad where shoppers on the store front can simply add items to their shopping cart by entering item numbers and quantity. The template also has top sellers and uploaded videos displayed on the home page.
Home 8 Category HTML Template
Product Search Output 6 HTML Template: This HTML template contains a list of products within a category. The shopper can narrow down his search results/recommendations using the product filter, and can compare various tools before finalizing his selection. Quick Order Entry pad is available on this template as well. The HTML template also shows the product brand next to it.
Product Search Output 6 HTML Template
Tools 1 HTML Template: The HTML template has out-of-box capabilities for downloading attachments or specifications attached to the product. The shopper is shown reviews as well as related products configured by the store manager.
Tools 1 HTML Template
Grouped Products on Gadgets Online Theme
In previous releases, grouped products were made available on the Global Apparel theme. The current release extends it to Gadgets Online theme as well with new examples on electronic merchandize. New HTML templates have been added that can be easily customized or used as based on merchant requirements.
Grouped products allow a store manager to easily organize items in their store so that they are offered as a ‘group’ for shoppers to easily create a combination. Options chosen by shoppers are saved in the order and integrated when the order is sent to Dynamics ERP for fulfilment. HTML templates made available in Release 6.3 are:
Computer Configurable Group HTML Template – Computer Configurable Group HTML template helps the shopper configure his own laptop. He can choose options from different groups like operating system, processor, memory and hard disk. He may choose not to buy ‘Popular add-ons’, which is nothing but ‘Accessories’ in Ignify eCommerce. A summary of price details and total price is updated instantly as soon as the shopper changes any selection. The HTML template has a fresh look and feel with a highly usable user interface.
Computer Configurable Group HTML Template
Mobile Plan Configurable Group HTML Template – This is another out-of-box HTML template for grouped products for the Gadgets Online theme. The template helps the shopper build his own cell phone plan.
This HTML template differs from Computer Configurable Group HTML Template as there is a rule engine associated with it to display certain products based on previous selection. Based on the network provider chosen by the shopper, the phone options and rate plans available to him also change.
The shopper chooses options from different groups like network providers, rate plans, and phone options. ‘Popular add-ons’ are offered as an optional cross selling tool. A summary of price details and total price is updated instantly as soon as shopper changes any selection. E.g.
✔ Shopper chooses “AT&T” plan, he gets “Samsung Galaxy S II” and “HTC Vivid 4G” as phone options and “FAV 5 -300 Minutes” and “FAV 5- 600” minutes as rate plans.
✔ Shopper chooses “Verizon Activation”, he gets “ Dell Streak 7 tablet” and “ T mobile Samsung Galaxy S II 4G” as phone options “FAV 5- 600 Minutes” and “FAV 5-800 minutes” as rate plans.
The store manager can configure grouped products and SKU relationships. The HTML designer controls the display of appropriate SKUs based on the selected products.
Mobile Plan Configurable Group HTML Template
Serenity Mobile Catalog
The Serenity theme that was offered for computer browsers in previous releases has now been themed for mobile catalogs as well. The layout is kept simple and touch-friendly to ensure ease of use. Special attention has been paid to performance to ensure that bandwidth and performance constraints on a mobile device do not come in the way of a great shopper experience.
Category Home 1Product Search Output 1
Cosmetic1Filters in Product Search Output1