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Today’s retail landscape offers unprecedented opportunities alongside some daunting challenges. Economic factors, the increasing choice in products and shopping formats and unparalleled access to information are fuelling today’s empowered shoppers, who expect more from their retail experience.
It is also clear that the focus of the retail experience has expanded well beyond the walls of the physical store, and now includes everything from the retailer’s website and call center to marketplaces and social networks. In other words, multi-channel retail simply IS retail today.
Join the Best Practices of Multi-Channel Retailers Webinar featuring our guest presenter, Forrester Research, Inc on Thursday, September 20, at 11:00 AM Pacific, to learn how retailers are adapting and evolving to the multi-channel retail world; find out what your competitors are doing now; and the strategies you can incorporate in your business model to differentiate your company from the rest.
Crucial Webinar Insights:
- The 3 Key Drivers of cross channel commerce
- The 3 Cross Channel Initiatives that competitors have underway
- The 3 Things that EVERY retail executive MUST KNOW about the future of cross channel technology
George Lawrie
Forrester Research – Vice President, Principal Analyst serving
Application Development & Delivery Professionals
As Vice President and Principal Analyst at Forrester Research, George brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.
George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week, and is a popular speaker, having appeared on the BBC and Sky. He has led well-received sessions at both user conferences and Forrester events.
Previous Work Experience
George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.
Education
George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.
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