Retailers setting the pace optimize business with a multi-channel approach. Make the most of your channels with these best practice strategies.

#1

Put systems in place that will evolve with your customer.

56% of merchants surveyed either have or plan to have integrated systems for shoppers across sales channels � website, email, mobile, catalog and social � in the next 2 years.

#2

Allow in-store pickup of online orders

Shoppers who purchase online and pick up in-store tend to spend more per order than if they only shopped in the store. Oer your customers coupons or incentives to shop the store when they come in to pick up their merchandise.

#3

Track inventory and order
fulfillment in real time across the supply chain

Retailers now realize that supply chain systems once thought robust cannot meet rising customer expectations.

#4

Embrace and expand mobile support

Mobile is here to stay and the best course of action is to embrace it with fully integrated systems to support all customer preferences.

48%
of retailers see POS with mobile payment as a top technology challenge for 2012.

#5

Enable customers to place orders for
out of stock and specialty items from the store

Make it easy for customers to work with sta to congure special orders and place orders with in-store self-service interactive screens.

#6

Ecommerce optimized for mobile, in-store kiosks and call center

Don�t frustrate customers who are ready to buy. Make sure your site loads properly on all devices, from home computers to mobile screens. Call center agents need fast, full access to customer and inventory information.

#7

Source across the globe with tight control of extended supply chains

Expand product lines without losing control of supply chain with integrated sourcing management.

#8

Build relationships through loyalty management

Reward your best customers to keep them coming back with an active multi-channel loyalty program based on purchase history.

85%
of consumers report that they haven�t heard a single word from a loyalty program since they signed up.

#9

Prepare your mobile commerce strategy

Revenue from mobile touchpoints only accounts for approximately 2% of total online sales today but is growing fast. Get your m-commerce oering started to prepare for change.

#10

Establish a single view of customer, order, product and stock data

Retailers using business intelligence to consolidate data from multiple systems for a single view have a competitive advantage being able to identify trends earlier and respond more quickly.

#1