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Microsoft Dynamics AX for Retail POS Customer Evidence


Legendary Jewelry Store Revamps Point of Sale and Shopping Experience with Microsoft Dynamics AX for Retail

Bailey Banks & Biddle

"When Ignify came into play, they brought in a whole new level. They had more knowledge, so we were able to continue to grow in Microsoft Dynamics AX."

Hank Hotchkiss, Microsoft Dynamics AX for Retail Administrator, Bailey Banks & Biddle

Originally established in Philadelphia in 1832 and re-launched in 2010, Bailey Banks & Biddle was the first jewelry retailer to offer online pricing and in-store service. The company’s website offers more than 20,000 diamonds from around the world at prices below those at traditional jewelry retailers.

Bailey Banks & Biddle was running an old AS/400 system for its retail POS. The system’s green screens and code-based interface made training a long process. There was no integrated inventory management between the POS and inventory in the warehouse, making it difficult to track down one-of-a-kind pieces and transfer among stores.

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Edwin Watts Golf Chooses Microsoft Dynamics for Omni-Channel Retail

Edwin Watts Golf

"Edwin Watts Golf is truly a specialty retailer. Our products are very complex. We need the flexibility and ease of customization offered by Microsoft Dynamics for Retail."

Lynda Barr, Chief Financial Officer, Edwin Watts Golf Shops

Over the past four years, Edwin Watts Golf Shops (EWGS) has grown its retail business to more than 90 retail locations in addition to direct mail and Internet sales. The company has also grown in complexity, offering custom equipment, trade-ins, and specialized customer service that taxed the capabilities of its aging legacy systems.

The company’s AS/400 hardware was approaching obsolescence, and the lack of integration between its inventory management, general ledger, and PC-based point-of-sale systems contributed to numerous inefficiencies. Employees were required to enter orders and product information multiple times, and analysts and executives couldn’t easily monitor business performance without manually consolidating data from multiple sources.

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