Ignify Expands Global Microsoft Dynamics ERP and CRM Operations and Enhances Executive Team

Industry Veteran Eric Shuss to Head Ignify’s ERP Division as COO and President

Los Angeles, CA — July 8, 2010 — Ignify, a global provider of e-commerce, CRM and ERP solutions, today announced that they have expanded ERP operations. Industry veteran Eric Shuss, will join the company as chief operating officer (COO) and president of the ERP division. Ignify’s product and service offerings surrounding both its Microsoft Dynamics AX and Microsoft Dynamics GP practices along with the division’s overall performance will now roll under Shuss’ purview.

Eric brings over 20 years of ERP experience to Ignify and has held several executive posts ranging in practice development to company builder. Most recently, Eric held the position of principal at Envista Enterprise Solutions. Prior to that, Eric has held various operational and business development positions at Hitachi Consulting (formerly Iteration 2), Occam Networks, Solutionbank, and Strategic System Group. He has extensive cross-industry experience that allows for innovative solutions to industry-specific problems using business process improvement and technology. Shuss began as an entrepreneur at the early age of 14, selling computer hardware and software and started his first company at 16. He has owned and managed several successful start-up technology companies and enjoys the challenge of high-growth opportunities.

“The Microsoft Dynamics ERP and CRM line of business is a top priority for Ignify this year - we plan to dramatically increase the size of our operations and team over the next few months to handle increasing business and managed spend in this sector,” said Sandeep Walia, chief executive officer of Ignify. “Both Eric and I share the same vision of continuing to build Ignify as the premier Microsoft Solutions provider in North America. The expansion is a big positive in that it will help us provide a greater level of service to our existing and future Microsoft Dynamics customers.”

In June 2010 Ignify had expanded its executive team with the addition of Antonio Ancheta as the Head of the South East Asia operations. Prior to Ignify, Antonio worked with Deutsche Bank and Accenture and Palo Alto Group. Antonio has very significant ERP experience and was one of the founding team members at Mach Data which was later acquired by Great Plains and subsequently by Microsoft. Anton has lead the implementation of over 10 successful Microsoft Dynamics implementations in the Asia Pacific and Australia regions.

“I am excited to join Ignify as president of the ERP Division & COO at this point in the company’s evolution,” stated Shuss. “Sandeep has built a world-class organization that I am proud to be part of and Ignify’s pipeline of opportunities and ongoing projects provide tremendous growth potential as we continue to execute and innovate for our customers. One of my key initiatives will be focusing on bringing the global power of Ignify’s talented team to better serve targeted geographies, to maximize resources and to better serve our clients.”

About Ignify
Ignify is a privately-held ISO 9001 certified company focused on the mid-market and enterprise business space for ERP, CRM and eCommerce implementations. The company provides design, consulting and implementation services for ERP, CRM initiatives for mid-market and enterprise businesses. Ignify is a Top-tier Microsoft Gold Certified partner ranked in both the Microsoft Dynamics Inner Circle and the Microsoft Dynamics Presidents Club in 2009. Ignify offers a comprehensive set of Business to Business (B2B) and Business to Consumer (B2C) eCommerce solutions for increasing online sales while lowering overall operation costs. Ignify has offices in Los Angeles, Silicon Valley, Nashville, Chicago, Toronto, Manila, Pune and Bangalore. For more information, visit http://www.ignify.com or call 888-446-4395.
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