Ignify eCommerce Version 4.11 Re-Certified for PCI Compliance for the PA-DSS Security Standard

Market Leading eCommerce Storefront Acknowledged for Excellence in Data Security

Los Angeles, CA — October 1, 2010 — Ignify, a global provider of eCommerce, ERP and CRM solutions and services, today announced that Ignify eCommerce 4.11 (the company’s flagship platform) which has been deployed globally and powers hundreds of large online storefronts has achieved re-certification for PCI Security Standards Council (PCI) compliance for the Payment Application Data Security Standard (PA-DSS). This achievement ensures Ignify eCommerce customers the highest level of protection again fraud and data theft by passing PCI’s strict standards against storing sensitive data including magnetic stripe, CVV2, or PIN numbers for online transactions.

“Fraud is still the number one security concern for online retailers as techniques for breaching secured customer data becomes ever more sophisticated,” said Pankaj Kumar, Chief Technology Officer for Ignify. “Ignify’s ability to conduct online transactions without ever needing to store sensitive information like credit card or PIN numbers offers our retail partners and the customers they serve a strong sense of comfort.”

PCI’s PA-DSS standard is the organizations managed program formerly under the supervision of the Visa Inc. program known as the Payment Application Best Practices (PABP). The goal of PA-DSS is to help software vendors and others develop secure payment applications that do not store prohibited data, such as full magnetic stripe, CVV2 or PIN data, and ensure their payment applications support compliance with the PCI DSS. Payment applications that are sold, distributed or licensed to third parties are subject to the PA-DSS requirements. In-house payment applications developed by merchants or service providers that are not sold to a third party are not subject to the PA-DSS requirements, but must still be secured in accordance with the PCI DSS.

Ignify eCommerce 4.11 is an end-to-end online storefront and business commerce platform. This leading solution offers several refined features including: advanced heuristic fraud detection, real-time reporting and integration Google analytics & social media platforms such as twitter and facebook, and a unique marketing & promotions module allowing administrators and marketing staff to deliver promotions, edit coupons and mark discounts all on-the-fly from a simple easy to understand dashboard. In addition, Ignify eCommerce 4.11 is the leading online web store and e-commerce solution for Microsoft Dynamics ERP and has been deployed at over 200 sites including: McDonalds Corporation, Giant Bicycles and and the Atlanta Falcons among many others.

About Ignify
Ignify is a privately-held ISO 9001 certified company focused on the mid-market and enterprise business space for ERP, CRM and eCommerce implementations. Ignify offers a comprehensive set of Business to Business (B2B) and Business to Consumer (B2C) eCommerce solutions for increasing online sales while lowering overall operation costs. Ignify eCommerce is the only PCI certified eCommerce solution in the market that integrates with the Microsoft Dynamics ERP and Sage ERP solutions. Ignify has been included as the fastest growing business in North America for four years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine. Ignify was ranked in the Red Herring 100 finalists for 2010 – this list represents the top businesses in North America with disruptive and innovative technology. Ignify has offices in Los Angeles, Silicon Valley, Nashville, Chicago, Toronto, Manila, Pune and Bangalore.
For more information, visit www.ignify.com, email sales@ignify.com or call 888-446-4395.